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How To Use Social Media To Generate a Buzz for an Event.
Let’s face reality. There is virtually nothing one will do these days that doesn’t require making use of technology. We are in the era where we need to possess more technological knowledge to be able to survive in the “dog eats dog” business world. It is a reality that no matter what you sell, technology is involved.  If you are not making use of technology for the actual production of the goods or services you deal with, you will definitely need to embrace technology if you desire to forge ahead of competitors in the market. 
Imagine what you will be missing if your competitors are already making use of live event broadcast to capture more prospective buyers on the social media while you’re here practicing the brick and mortal marketing strategy. You need to start utilizing the unrivaled power of the social media to create a buzz for your live broadcast and make your product known to the whole world. How do you do it, you might ask? I am pleased to show you how simple it is if you will follow the below steps. 
Engage your target audience: imagine how fruitful it will be interacting with your potential attendee before the day fixed for the live event. This provides you with the avenue to get some suggestions through the feedback given by your potential attendees. You can make use of crowd campaign to make some participants suggest the event’s content and allow others to critique the suggestions. You can also use PollDaddy or Tweetpoll to engage participants before the event.
Captivate your target participants: one effective way to intrigue your audience is to create an event page on social media to give them updates concerning the upcoming event. You can create Facebook event page or LinkedIn to achieve this mission.
Create Challenges: if you desire to generate leads through social media, you need to know how to keep your audience engaged on your profile before the next big event. Contests, captivating content are typical examples indirect ways to promote your event. 
Make use of your social media networks: post interesting topics relating to your event and every other thing necessary and relevant for the big event. There is a higher chance of increasing your attendees if you organically get people glued to your social media contents. Your event’s photos, special guests, agenda info, speakers should be made available to potential attendees through the social media.
Create a live broadcast during the event: This is where making use of virtual reality media such as 360-degree video or photo comes handy. Create a fascinating podcast of the event to engage your social media followers. You can stream live videos through Ustream, create photo gallery via Flickr or create sound tweets through 
Utilize social media promotion tools to broadcast your event: unlike the conventional marketing where you will need to budget thousands if not millions of dollar to promote your events, social media promotion is quite cheap and readily available to help you capture potential attendees and generate more leads. 
To cap it all, don’t miss out on the added advantage the world of social media provides you. Leave your old order and adopt the new reality of this age. 
Benefits of Marketing and Advertising Business Using 3600 Videos and Photos

Unlike before when advertising and marketing online were similar to "make a donkey pass through the eye of a needle", online marketing has recently been made easier for businesses to reach out and attract customers to patronize their products or services. A superb addition to these great online marketing tools is a special one that possesses an enormous marketing potential: 3600 videos and photos. This relatively new feature gives your business the opportunity to post media that can fully engage customers and ultimately draw them into your world. Like I said earlier, this feature is very powerful and virtually all the marketing agencies have passed a vote of confidence on it. So what are the benefits of 3600 videos and photos and how can you make use of this effective feature? In this article, we are going to talk about some of the benefits of 3600 videos and photos as well as discuss how you can get started. 

360° videos and photos immerse consumers to your world.

For a startup or existing business, 360° videos or photos provide the ideal way to interact with and draw potential customers into your world. It gives consumers the feeling of belonging and make them feel involved. Whether it is an interview with upper management, a tour of your organization’s facility or behind the scenes at a major event, 360° videos or photos give customers the chance to see the inside of your business. Being abreast of what constitute the internal organs of a company boost customer’s trust and increase the prospect of them patronizing your business. 

360° videos and photos are affordable.
In case your business wants to adopt 360° media for advertising and marketing, getting started is quite easy and inexpensive depending on the nature of files you decide to share: video or photo files. Whichever of the files you decide post on your social media feed, 360° engagement offers a great platform to get your customers involved and share your product or service.
It provides opportunities to promote destination, display new products, and share adventures.
360 videos and photos provide a small business the platform to create awareness for new or existing products, promote specific destination and share adventures with customers. This is by no means a small feat because it increases click-through rate (CTR) by nearly 5% and reduces around 40% in cost per impression (CPI).

With 360° interactive videos and photos, your business has the potential to draw consumers in and show them why you are the best choice for them. Irrespective of whatever your decision is (to adopt or not to adopt) the one certain thing is that 360° engagement has come to stay and it provides a great resource to get your customer involved and market your business.